Helping students gather information to pursue a creative career

Visual Communications

A career in visual communication encompasses industry-specific skills as well as creativity that will be displayed on the Web. In this area of web design, you’ll aim to convey ideas and information through visual text and art. This is a field for creative people, who can take general information or text and turn it into aesthetically pleasing visual aids to be featured on the Web. Visual communication is probably one of the most important forms of communication on the Web because everything crosses the viewers’ eyes. Therefore, creating charts, images and diagrams will help the viewers understand the information more clearly.

There are many online degree programs offering visual communication as an area of study. But, before you enroll in a visual communication degree program, The Princeton Review encourages prospective students to dabble in various art courses, such as art history, English, religion and philosophy because they will get you “thinking about the really big ideas that inspire people to action.” The Princeton Review also recommends that students visits museums, galleries and look at art books, as well as experiment with your own artwork. In general, visual communication careers are very competitive. Therefore, it’s essential that you finish an undergraduate degree program to better your chances of getting a job. The necessary education for a career in visual communications involves design theory, web design, imaging, visual literacy, business skills for visual communication and multimedia courses. While in school, you can expect to practice traditional and computer drawing, design and photography. You may also be advised to specialize in a certain area of art or design. After graduating with a bachelor’s degree or associate of arts degree, you will be ready to take an entry-level role in the visual communications field. Possible careers, include communication manager, graphic designer, web designer, illustrator, production art manager or a web editor. The great thing is that visual communication is necessary at many workplaces, such as advertising agencies, printing companies and even in the music industry for designing album covers.

Graphic designers use visual communication in their practice as the most effective way to get a message across in print, electronic and film media. Graphic designers are needed in a variety of fields to develop the layout and design of magazines, newspapers, journals, corporate reports and other publications. They may be in charge of promotional displays, packaging and marketing materials for products and services, as well as designing logos and signs for businesses. On the Web, graphic designers or web designers may do the layout for Web sites, as well as create material to be used in interactive media and multimedia projects. According to the Bureau of Labor Statistics, job expectations are good for graphic designers who have a bachelor’s degree and knowledge of computer design software, as well as experience in Web site design and animation. The median annual earnings for graphic designers was $39,900 in May 2006.